Your brand, our pipeline

The moment your markup starts looking like a fee

Agencies have resold production forever. You scope the work, you take responsibility for it, you charge for judgement — and the client never meets your edit suite, your freelancers, or your stock library. That is not concealment; it is what buying a service means.

Software broke that convention by putting vendor branding on the deliverable. The client clicks the link you sent, sees somebody else's logo above the video, and does the arithmetic out loud: so what exactly are we paying you for? The work did not change. The framing did.

White-label is two different things

It helps to separate them, because they solve different problems and they are not the same feature.

The first is throughput. The second is positioning. Most agencies want both, but they are worth understanding separately because only one of them is visible to the people paying you.

One queue instead of five inboxes

The constraint on an agency's client list has never been talent. It is throughput — every client wants regular video, every video is a scramble of scripts, voices and edits, and so the client list gets capped at whatever the edit bay survives.

The workspace changes the shape of that. An agency admin manages the seat list, sets what each member can do, and allocates productions to them. Every client's work flows through a single queue rather than five freelancers' inboxes, and the same pipeline handles all of it.

What that buys, concretely, is that your senior people review plans instead of assembling timelines. Since each production asks for exactly one approval — the Phase 1 storyboard — one experienced reviewer can shepherd a volume of work that previously needed a room. That is the actual mechanism behind taking on the eleventh client without hiring the sixth editor.

Brand presets belong to the agency rather than to individuals, which is the other half of it: each client gets a saved identity, and producing for that client becomes selecting them from a dropdown rather than remembering their hex codes.

Your brand on the page the client actually opens

The client-facing artefact in StudioCut is the Review Portal — a read-only, no-login page carrying the finished video, generated from a link you share off a completed render. It is the only StudioCut surface your client ever touches.

On agency and white-label plans, that page wears your brand: your logo, your colours. On other plans it carries StudioCut's. That single difference is what "white-label" means here in practice — not a separate product, but whose name is above the video when the client presses play.

You configure it once at the workspace level, and from then on every deliverable page for every client carries it.

What it does not cover

Three limits, stated up front so nobody discovers them mid-pitch.

First, the portal is genuinely read-only — no approve button, no comments, no expiry picker. Branding it yours does not add those; it changes whose logo sits above a page that still only plays a video.

Second, white-labelling the deliverable page is not the same as running the whole application under your own domain. If your pitch depends on the client never seeing any other name anywhere, scope that conversation with us rather than assuming.

Third, everything else in the pipeline is unchanged. White-label affects presentation, not production — the same five phases, the same single review gate, the same credit arithmetic.

Why the margin holds up

The reason agency work resells well here is that the cost side is predictable in a way human production never was. A production's credit cost is a flat base plus a per-30-second rate set by the quality tier — visible in the wizard before you commit — so you can quote a client a number that is derived rather than hoped for.

And because fixing a plan at the storyboard gate costs nothing, the revision rounds that historically ate agency margin are free until you approve. Round three costs what round zero cost: nothing. The render happens once, afterwards, at the price you already saw.

That combination — a fixed input cost, free revisions before generation, and your brand on the deliverable — is what makes reselling this feel like selling a service rather than forwarding a vendor.

Further reading

• Use cases: agencies — the wider workflow this sits inside.
• Client review without a meeting — exactly what your client sees and what they cannot do.
• Your look, one click — per-client brand presets inside the workspace.
• Talk to us — agency and white-label plans are worth a conversation.