Notes from the factory floor.
How a topic, a URL, or a PDF becomes a finished, publish-ready video — written up by the team that builds the pipeline. Engineering decisions, hands-on guides, and the occasional strong opinion.
Recent posts
The engineering calls behind the five-phase pipeline, plus hands-on guides to getting a finished video out of every kind of input.
Five things people build with the MCP server
Worked examples of driving production from an AI assistant — a back catalogue, an agency client key, release notes, language fan-out, and a batch under a spend ceiling.
PricingHow credits work
What spends a credit, the four dials that move the number, when you're charged, and what happens when a render fails.
EngineeringOne review gate, not five
Why the pipeline asks for your approval exactly once — at the storyboard, where fixes are still free.
ProductClient review without a meeting
Send a read-only, no-login link instead of booking an approval call — and what the portal deliberately does not do.
ProductOne script, every aspect ratio
A cropped landscape video is not a Short. How aspect ratio is decided per scene, and the real lever for all three formats.
ProductThe video is done — and so is the homework
Title, description, tags and thumbnail, written from the same plan the video was built from — per platform where it matters.
TutorialBrand Library: your look, one click
Five colours, both fonts, the logo and the call to action — decided once, applied from one dropdown on every production.
TutorialPick a voice, or bring your own
Hear a voice before committing it, tune speed, pitch and excitement, or paste a provider voice ID you already own.
TutorialMusic Library: score it in two clicks
Stop describing a mood and hoping. Preview the actual track in the wizard, pick it, and that is what ships.
TutorialImages, PDFs & media as input
Hand the pipeline your product photos, spec sheets and PDFs — and control exactly how each one lands in the finished video.
TutorialCustomizing a project: custom fields & voices
Push past the preset menus — write your own style, tone and audience instructions, and bring a cloned voice into the studio.
TutorialBulk-importing productions from JSON
Describe twenty videos in one file, validate in a click, and create the whole batch as drafts — no twenty trips through the wizard.
TutorialWhat to write in the text box
The one text box that shapes your video more than any dropdown — what to type, what to cut, with before/after examples.
TutorialHow the nine input types work
Topic, article, script, URL, RSS, PDF and more — nine ways into the pipeline, and how to pick the one that fits your source.
EngineeringHow we built the five-phase pipeline
Why generation is split into five observable phases with a single review gate — and the architectures that shipped broken videos first.
ProductMulti-language fan-out, explained
One approved storyboard, many languages — each a real video with its own voiceover, not a subtitle track bolted on.
PricingWhat your videos cost — and why that price never changes on you
The whole formula, in the open: a flat base plus a per-30-second tier rate, shown live before you spend anything.
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