Producing at Scale

Multi-Format Production (Landscape, Portrait, Square)

One content idea, three deployable formats: full-length YouTube (16:9), Shorts/Reels/TikTok (9:16), and Square social (1:1). This guide shows how to do it without rewriting the script three times.

Important: There is currently no one-click "duplicate to other formats" wizard. Different aspect ratios genuinely need different scene layouts (text repositioning, image reframing, safe-zone enforcement), so each format is its own production. The pattern below makes that fast.

The recommended pattern

Save your branding once — see Brand Library. This is the single biggest time-saver.
Save your reusable assets once — see Asset Library. Logos, music, intro footage.
Write your source content once — script, article, or topic.
Run the wizard three times, changing only the Video format and Target platform fields in Step 1, plus the Duration.

With a brand preset and a reused script, the wizard takes ~60 seconds per format after the first run.

Format / platform / duration matrix

Format	Resolution	Best for	Typical duration
Landscape 16:9	1920×1080	YouTube full-length, embedded	30 s – 15 min
Portrait 9:16	1080×1920	YouTube Shorts, Reels, TikTok, Stories	5 s – 3 min
Square 1:1	1080×1080	Instagram feed, LinkedIn feed, Twitter/X	30 s – 90 s

The wizard's Target platform dropdown adjusts the duration slider's min/max to match the platform's constraints. For example: choose YouTube Shorts and the slider caps at 60 s.

Why three productions, not one

The AI does not automatically reflow a landscape video into portrait. Reasons:

Text safe zones differ wildly. Portrait has narrow horizontal real estate; titles that fit landscape clip in portrait.
Composition differs. A wide hero shot becomes empty space in 9:16; the focal subject needs reframing.
Pacing differs. A 5-minute YouTube explainer doesn't compress to a 60-second Short — you cut, you don't shrink.
Hooks differ. The first 1–3 seconds of a Short need a sharper hook than a YouTube long-form.

The system handles all of this if you give it the right format and duration up front. It does not handle it if you try to retrofit a long-form into a Short after rendering.

Real scenarios

Scenario A — One topic, three deployments

A creator has a 6-minute educational deep-dive they want to ship as a YouTube long-form, plus a 60-second Short, plus a 30-second square teaser for LinkedIn.

Production 1: Wizard → Landscape 16:9 → YouTube → 6 min duration → brand preset "Channel Kit" → script pasted from blog → create.
Production 2: Wizard → Portrait 9:16 → YouTube Shorts → 60 s duration → same brand preset → content type = Bullet Points, with bullets that distill the long-form's 3 key takeaways → create.
Production 3: Wizard → Square 1:1 → Multi-Platform → 30 s duration → same brand preset → content type = Topic, with the topic phrased as a teaser hook → create.

Three formats, three productions, ~3 minutes of clicks each (after the first one). Each one's storyboard is platform-appropriate, not a forced reflow.

Scenario B — Same script, three formats

An influencer wants the exact same narration in landscape, portrait, and square.

Writes the narration as a Script content type input.
Creates production 1 (landscape) — pastes the script.
Creates production 2 (portrait) — pastes the same script. The AI will rebuild scene timing and visuals around the same words.
Same for production 3 (square).

The voiceover is identical across all three (same script, same voice). The visual storyboards differ because the AI builds them for the chosen aspect ratio.

Scenario C — Multi-Platform single production

When you genuinely don't know which format you need, choose Target platform = Multi-Platform. The video is rendered once; Phase 5 generates separate metadata packages for YouTube, Shorts, Reels, TikTok, and Facebook Stories — but the aspect ratio is fixed by your Video format choice. Multi-Platform is about metadata, not visuals.

Tips & gotchas

Don't try to publish a 16:9 file as a Short. Platforms either letterbox it (wasted screen real estate) or reject it. Native aspect ratio matters.
Each format consumes a quota slot. Three formats = three monthly video slots, even from the same source content.
Brand preset + saved assets = consistency. Run all three formats with the same preset and the same logo/music — they look like a coordinated campaign rather than three random videos.
Multi-language and multi-format compound. A 3-format × 3-language launch is 9 productions. Use Auto-Approve and run them as a batch.
The square format is underused. It's the highest-engagement format on Instagram and LinkedIn feeds; consider it as a default companion to your landscape uploads.
Re-rendering an existing production at a different aspect ratio is not supported. Always create fresh.